A lot of business organizations started facing marketing challenges after they’ve achieved a certain level of growth. The biggest issues they face include communicating with individual clients and targeting their audiences effectively.
The fierce competitiveness in business pressures you to keep up with the current customer base as well as be aggressive with new marketing efforts to try and attract more customers. Marketing automation and CRM solutions can be of great help in meeting these demands.
For some time, serious organizations were able to become more efficient with their marketing efforts using these solutions and, today, any business can easily acquire them. No matter the size or the industry, businesses can utilize these solutions to make progress in their marketing campaigns.
How can marketing automation help?
All organizations, from small businesses to full blown enterprises, need to consider implementing marketing automation and CRM software tools to help them face marketing challenges in the highly competitive business environment.
In order to determine whether or not you need these solutions, you should consider whether you have problems like these:
- Troubles viewing or accessing your customer base;
- Being forced to speed up the planning and execution process of your marketing campaign;
- Not having the necessary data to effectively segment your data;
- Not being able to optimize all of the marketing efforts with ease;
- The IT department having difficulties with implementation of new marketing-related solutions.
Measuring ROI and campaign results
Two of the oldest and most difficult tasks of all marketing departments is to measure the resources they’ve spent on a campaign and calculate the ROI. In the past, these were always the issues for marketing departments, and they created problems with financial department when marketers had to justify their moves.
However, the effects of any marketing campaign are usually clear much later. This is why initial analysis are very slim most of the time, because of the lack of important data needed to show the effects of a certain campaign. All serious marketing campaigns require resources and, because of bad practices, a lot of companies don’t have the understanding on their exact results.
With marketing automation, your business will get the necessary tools to track lead generation, compare different campaigns, see customer feedbacks, and much more. An organization can also generate reports which show statistical ROI analysis, campaign effects, charts, and other metrics that will give your business better insights.
Optimizing marketing efforts
Many companies utilize marketing automation only in a specific area, for example, automate their email marketing. Still, most of them don’t understand that CRM with marketing automation tool can give them new means to create an all-round customer-based approach.
Brand new technologies can allow businesses to perform complex tracking and analysis of marketing campaigns. Because of this, marketing activities are more effective and with all of those actions, CRM software is a perfect tool to put all of the complex efforts into one place.
Marketing automation in CRM provides improved targeting, better customer relationships, more tools to manage them, and ensures proper communication. Even non-tech staff in companies can rely on these tools, add information and extract it whenever needed.
Just like other aspects of business, marketing needs to be efficient as well. This means focusing your efforts in the right way, at the right time, while being able to adjust and improve. This is why automation is so valuable.